Downtown North Bay & Waterfront

Project Overview

  • E-commerce implementation 
  • Website redesign 
  • Visual brand refresh 
  • Social media campaigns 
  • Print material


Reach new and relevant customers through online digital platforms and social media.


  • Create a new e-commerce CMS website through Shopify.
  • Develop a new logo and branding package that better represents the current DIA board with a new modern and creative look. 
  • We developed a brand new bold and colour brand, with a large focus on the digital and social applications of the design. 
  • Our digital campaigns were paired with an e-commerce site to sell gift cards for businesses located in North Bay’s downtown.
  • Social and digital advertising campaigns has a huge success, selling out of the gift cards each campaign. 
  • Finally, new branded window clings, billboards and light post signs were designed to bring new life to the downtown core.


Brand Refresh

  • Cohesive brand image
  • New typography/social badge
  • Colour pallets 
  • Social media design
  • Illustration and iconography 

E-commerce Website

  • New online store through Shopify
  • Digital product design (gift cards) 

Social Media Campaign

  • Digital/animated advertising
  • Multiple social media posts and individually branded campaigns 

Printed Materials

  • Billboards
  • Window cling
  • Infographic parking instructions
  • Lamp post banners 

Find change in the sofa.

Sofa Communications Sofa Communications 938 Cassells St, North Bay, ON P1B 4A8 [email protected] (705) 497-7632