Downtown North Bay & Waterfront
- E-commerce implementation
- Website redesign
- Visual brand refresh
- Social media campaigns
- Print material
Reach new and relevant customers through online digital platforms and social media.
- Create a new e-commerce CMS website through Shopify.
- Develop a new logo and branding package that better represents the current DIA board with a new modern and creative look.
- We developed a brand new bold and colour brand, with a large focus on the digital and social applications of the design.
- Our digital campaigns were paired with an e-commerce site to sell gift cards for businesses located in North Bay’s downtown.
- Social and digital advertising campaigns has a huge success, selling out of the gift cards each campaign.
- Finally, new branded window clings, billboards and light post signs were designed to bring new life to the downtown core.
- Cohesive brand image
- New typography/social badge
- Colour pallets
- Social media design
- Illustration and iconography
- New online store through Shopify
- Digital product design (gift cards)
Social Media Campaign
- Digital/animated advertising
- Multiple social media posts and individually branded campaigns
- Window cling
- Infographic parking instructions
- Lamp post banners
Sofa Communications 938 Cassells St, North Bay, ON P1B 4A8 [email protected] (705) 497-7632