Downtown North Bay & Waterfront

Project Overview

• E-commerce implementation 
• Website redesign 
• Visual brand refresh 
• Social media campaigns 
• Print material

Objective

Reach new and relevant customers through online digital platforms and social media.

Solution

• Create a new e-commerce CMS website through Shopify.
• Develop a new logo and branding package that better represents the current DIA board with a new modern and creative look. 
• We developed a brand new bold and colour brand, with a large focus on the digital and social applications of the design. 
• Our digital campaigns were paired with an e-commerce site to sell gift cards for businesses located in North Bay’s downtown.
• Social and digital advertising campaigns has a huge success, selling out of the gift cards each campaign. 
• Finally, new branded window clings, billboards and light post signs were designed to bring new life to the downtown core.

Deliverables

Brand Refresh

• Cohesive brand image
• New typography/social badge
• Colour pallets 
• Social media design
• Illustration and iconography 

E-commerce Website

• New online store through Shopify
• Digital product design (gift cards) 

Social Media Campaign

• Digital/animated advertising
• Multiple social media posts and individually branded campaigns 

Printed Materials

• Billboards
• Window cling
• Infographic parking instructions
• Lamp post banners